Consumer behavior analysis and insight capabilities
Digital marketing tools including ai, social, dsp
The role focuses on driving continuous innovation in the company's new retail business through advanced digital marketing strategies
Job Summary
The role focuses on driving continuous innovation in the company's new retail business through advanced digital marketing strategies.
Responsibilities include analyzing consumer shopping behaviors in the instant retail sector and identifying growth opportunities across different brands.
The position requires collaborating with cross-functional teams to build integrated data assets and optimize O2O channel strategies for long-term growth.
Matching Summary
The role focuses on driving continuous innovation in the company's new retail business through advanced digital marketing strategies.
Skills & Requirements
Must-have
7+ years market and digital marketing experience
Consumer behavior analysis and insight capabilities
Digital marketing tools including AI, Social, DSP
O2O channel development and trend analysis
Cross-functional collaboration with marketing teams
Nice-to-have
Foreign pharmaceutical retail work experience
Knowledge of industry service providers
English as a working language
Experience with Omni-channel population operations
Key Requirements
Bachelor's degree or higher
Seven years of experience in marketing and digital marketing
Proficiency in Office software, especially PowerPoint