Associate Director, Digital Insights & Analytics

Bilbao HR

Cambridge, MA, United States
Base: $158,000.00-$217,000.00; bonus/equity: cash ...
On-site
Digital media marketing measurement
Analyze digital data (crm, paid media, website)
Develop measurement frameworks
Bilbao HR is seeking an Associate Director of Digital Insights & Analytics in Cambridge, MA, to lead digital media marketing measurement and data analysis. The role involves collaborating with various teams to optimize marketing campaigns through data-driven insights, requiring strong analytics skills and extensive experience in the biotech/pharma sector

Job Summary

  • The lead of digital media marketing measurement is responsible for driving US business performance across digital marketing.
  • Develop and implement data-driven analytics solutions using machine learning techniques, and AI-powered tools to assist in resource allocation and to streamline processes.
  • Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being.

Matching Summary

Match Score: 85

Bilbao HR is seeking an Associate Director of Digital Insights & Analytics in Cambridge, MA, to lead digital media marketing measurement and data analysis. The role involves collaborating with various teams to optimize marketing campaigns through data-driven insights, requiring strong analytics skills and extensive experience in the biotech/pharma sector.

Salary

Base: $158,000.00-$217,000.00; Bonus/Equity: Cash bonus and equity incentive opportunities; Benefits: Medical, Dental, Vision, Life insurances, Fitness & Wellness programs, Disability insurance, Paid time off, 401(k) program, Employee stock purchase plan, Tuition reimbursement

Skills & Requirements

Must-have

  • Digital media marketing measurement
  • Analyze digital data (CRM, paid media, website)
  • Develop measurement frameworks
  • Statistical and machine learning models
  • Patient journey and HCP segmentation analysis
  • Omni-channel marketing solutions
  • Attribution model development

Nice-to-have

  • High intellectual curiosity
  • Driven and self-motivated individual
  • Creative problem-solving skills
  • Ability to work iteratively

Key Requirements

  • Bachelor's degree required
  • Minimum 7 years of experience
  • Experience building campaign level media analysis
  • Experience in model development, validation, and implementation
  • Experience with SQL for data extraction
  • Experience with Adobe Analytics and/or Google Analytics
  • Depth of experience with CRM, website, and digital media analytics
  • Proficiency in Python or R preferred

Work Rights

Not specified

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