Assoc. Dir, Marketing Onc

Merck & Co., Inc.

Upper Gwynedd, PA, USA
Base: $142,400.00 - $224,100.00; bonus/equity: ann...
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Hcp campaign activation and optimization
Integrated marketing across professional channels
Cross-functional stakeholder management
** Merck & Co., Inc. is seeking an Associate Director for US Oncology HCP Campaign Development, responsible for leading healthcare professional (HCP) engagement initiatives. The role involves designing and executing integrated HCP-focused marketing campaigns to support product launches and commercial objectives in a hybrid work environment. **

Job Summary

  • The role involves leading HCP engagement efforts to translate breakthrough science into medicines that extend and improve patients' lives.
  • Candidates will design, execute, and optimize integrated campaigns across digital, field materials, and medical education channels to drive adoption and access.
  • The position offers a comprehensive benefits package including medical, dental, vision, 401(k), and an annual bonus eligibility.

Matching Summary

Match Score: 75

** Merck & Co., Inc. is seeking an Associate Director for US Oncology HCP Campaign Development, responsible for leading healthcare professional (HCP) engagement initiatives. The role involves designing and executing integrated HCP-focused marketing campaigns to support product launches and commercial objectives in a hybrid work environment. **

Salary

Base: $142,400.00 - $224,100.00; Bonus/Equity: Annual bonus and long-term incentive eligible; Benefits: Medical, dental, vision, 401(k), paid holidays, vacation

Skills & Requirements

Must-have

  • HCP campaign activation and optimization
  • Integrated marketing across professional channels
  • Cross-functional stakeholder management
  • Regulatory compliance and medical-legal review
  • Vendor and agency relationship management
  • Data-driven campaign measurement and iteration

Nice-to-have

  • Agile/scrum workflow experience
  • AI use cases for HCP engagement
  • Adaptability in ambiguous environments
  • Collaborative mindset with diverse teams
  • Experience with Integrated Profit Plan preparation

Key Requirements

  • Bachelor's degree required; Master's preferred
  • Minimum 4 years pharmaceutical marketing experience
  • Oncology or specialty therapeutics focus preferred
  • Familiarity with Veeva/PromoMats and SAP tools

Work Rights

Not specified

Tailored Resume

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