Programmatic Specialist, Ctv And Mobile (french Services) (telework/hybrid)

Canadian Broadcasting Corporation

Montreal, Quebec, Canada
Hybrid
Connected tv (ctv) programmatic expertise
Mobile app advertising experience
Display & video 360 (dv360) proficiency
This role is central to driving subscriber acquisition and engagement for Radio-Canada's portfolio of over 40 newsletters and three mobile apps

Job Summary

  • This role is central to driving subscriber acquisition and engagement for Radio-Canada's portfolio of over 40 newsletters and three mobile apps.
  • The specialist will develop marketing strategies, configure campaigns on platforms like DV360, and optimize performance based on daily KPI tracking.
  • Candidates must possess excellent French proficiency and a strong understanding of the rapidly evolving CTV and mobile advertising ecosystems.

Matching Summary

This role is central to driving subscriber acquisition and engagement for Radio-Canada's portfolio of over 40 newsletters and three mobile apps.

Skills & Requirements

Must-have

  • Connected TV (CTV) programmatic expertise
  • Mobile app advertising experience
  • Display & Video 360 (DV360) proficiency
  • Campaign Manager 360 (CM360) ad server knowledge
  • French language fluency required
  • Data analysis and KPI optimization
  • Strategic media planning

Nice-to-have

  • FAST channels and OTT ecosystem knowledge
  • Cross-functional collaboration skills
  • Proactive trend monitoring
  • Ability to simplify technical concepts
  • Experience with newsletter acquisition strategies

Key Requirements

  • Bachelor's degree or equivalent experience
  • 3 to 5 years in programmatic advertising
  • Specialization in mobile and/or connected TV platforms
  • Mandatory Criminal record check
  • Advanced French reading, speaking, and writing skills

Work Rights

Not specified

Tailored Resume

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