Senior Specialist: Marketing Data Analytics

Absa Bank Limited

Not specified
Advanced analytics and machine learning techniques
Marketing mix modelling (mmm) implementation
5-12 years experience in data science or marketing analytics
Absa Bank Limited is seeking a Senior Specialist in Marketing Data Analytics to enhance their analytics capabilities within the Research and Insights team. This role focuses on utilizing advanced analytics and machine learning to generate actionable insights, improve marketing effectiveness, and support strategic initiatives

Job Summary

  • This role drives the analytics capability within the Research and Insights team to enable data-driven decision-making for strategic marketing execution.
  • The incumbent is accountable for translating complex datasets into actionable insights using advanced modelling techniques like predictive modelling and clustering algorithms.
  • The position requires managing a Group-wide Marketing ROI measurement programme while partnering with external suppliers to ensure accuracy across Business Units.

Matching Summary

Match Score: 85

Absa Bank Limited is seeking a Senior Specialist in Marketing Data Analytics to enhance their analytics capabilities within the Research and Insights team. This role focuses on utilizing advanced analytics and machine learning to generate actionable insights, improve marketing effectiveness, and support strategic initiatives.

Skills & Requirements

Must-have

  • Advanced analytics and machine learning techniques
  • Marketing mix modelling (MMM) implementation
  • 5-12 years experience in data science or marketing analytics
  • 3 years people management position track record
  • Strategic marketing execution support

Nice-to-have

  • Process design and optimisation exposure
  • Customer centricity and technology integration
  • Cross-functional collaboration at senior levels
  • Culture of curiosity and innovation
  • Digital marketing ecosystems knowledge

Key Requirements

  • Bachelor's Degree in Data Science, Business/Marketing Analytics, or Marketing
  • 5-12 years experience in Data Science or Business/Marketing Analytics
  • 3 years minimum in a people management position
  • Proven track record in managing marketing ROI programmes

Work Rights

Not specified

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