Associate Director, Customer Marketing & Agency Activation

AIA Group

Kuala Lumpur, Malaysia
Agency activation strategy
Campaign direction
Activation frameworks
Lead the overall Agency Activation strategy to strengthen agency engagement and drive sales productivity across regions

Job Summary

  • Lead the overall Agency Activation strategy to strengthen agency engagement and drive sales productivity across regions.
  • Champion data-driven decision-making by analyzing campaign performance, agent engagement metrics, and market trends to refine activation approaches and optimize ROI.
  • Lead a strong and diverse team with different backgrounds and skillsets, give them clear guidance, and motivate them.

Matching Summary

Lead the overall Agency Activation strategy to strengthen agency engagement and drive sales productivity across regions.

Skills & Requirements

Must-have

  • Agency Activation strategy
  • campaign direction
  • activation frameworks
  • sales productivity
  • data-driven decision-making
  • stakeholder management

Nice-to-have

  • inspiring meaningful connections
  • purpose-led brand positioning
  • positive, healthy impact
  • inspiring a better future

Key Requirements

  • minimum 10 years relevant experience
  • Bachelor Degree in any discipline
  • Strong presentation skill
  • Good command of English, Bahasa Malaysia
  • Strong analytical skills & business acumen

Work Rights

Not specified

Tailored Resume

Cover Letter