Director, Enterprise Resource Allocation Business Science Intelligence Services Specialist

Coca-Cola

Atlanta, United States of America
Base: $160,000 - $186,000; bonus/equity: 30% annua...
Marketing mix models (mmm)
Roi optimization
Resource allocation frameworks
Design and deploy advanced analytics, especially Marketing Mix Models (MMM), to help teams understand what drives growth, how different investments perform, and where resources should be allocated for maximum impact

Job Summary

  • Design and deploy advanced analytics, especially Marketing Mix Models (MMM), to help teams understand what drives growth, how different investments perform, and where resources should be allocated for maximum impact.
  • Translate complex analytics into clear, compelling stories for senior leaders and support scenario planning to help teams understand trade-offs, risks, and upside across different investment choices.
  • Influence how marketing and commercial investments are allocated at one of the world’s largest companies and collaborate with leaders across marketing, finance, technology, and analytics.

Matching Summary

Design and deploy advanced analytics, especially Marketing Mix Models (MMM), to help teams understand what drives growth, how different investments perform, and where resources should be allocated for maximum impact.

Salary

Base: $160,000 - $186,000; Bonus/Equity: 30% Annual Incentive Reference Value; Benefits: Full range of medical, financial, and/or other benefits

Skills & Requirements

Must-have

  • Marketing Mix Models (MMM)
  • ROI optimization
  • resource allocation frameworks
  • SQL, R, or Python proficiency
  • Omnichannel marketing measurement

Nice-to-have

  • Causal inference methodologies
  • Growth mindset
  • Agile ways of working
  • Cross-functional collaboration

Key Requirements

  • 8+ years of experience
  • Bachelor's degree
  • Must be authorized to work in the US

Work Rights

Must be authorized to work in the United States on a full-time basis

Tailored Resume

Cover Letter