Marketing Director cum Sales Manager

EQUISTAR INTERNATIONAL COLLEGE PTE. LTD.

Singapore
Xiaohongshu (小红书) management
Shi pin hao (视频号) expertise
Short video and livestream promotion
The role requires leading comprehensive marketing strategies to increase brand awareness and drive student enrolment growth across local and international markets

Job Summary

  • The role requires leading comprehensive marketing strategies to increase brand awareness and drive student enrolment growth across local and international markets.
  • Candidates must possess deep expertise in Chinese social media platforms like XiaoHongShu and Shi Pin Hao to manage digital campaigns and content creation.
  • The successful applicant will oversee a marketing and sales team, ensuring KPI achievement while building strategic partnerships with schools and agencies.

Matching Summary

Match Score: 75

The role requires leading comprehensive marketing strategies to increase brand awareness and drive student enrolment growth across local and international markets.

Skills & Requirements

Must-have

  • XiaoHongShu (小红书) management
  • Shi Pin Hao (视频号) expertise
  • Short video and livestream promotion
  • China and Asia market knowledge
  • Student recruitment targets
  • Mandarin and English proficiency

Nice-to-have

  • Education industry experience
  • Influencer partnership management
  • Creative content marketing skills
  • Strong analytical problem-solving
  • Fast-paced environment adaptability

Key Requirements

  • Diploma or Degree in Marketing or related field
  • More than 10 years of relevant working experience
  • Minimum 6 years managing new media platforms
  • Proficiency in English and Mandarin

Work Rights

Not specified

Tailored Resume

Cover Letter