The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
The incumbent must ensure all information release practices comply with current Privacy Rules and Regulations while maintaining confidentiality of resident care information.
This position requires preparing a departmental operating budget and serving as a liaison with families, residents, and community civic leaders.
Matching Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
develop marketing and public relations programs
maintain resident privacy and HIPAA compliance
prepare departmental operating budgets
manage community liaison and media relations
interpret facility policies for staff and residents
Nice-to-have
creative support for activity departments
positive emphasis on workplace atmosphere
experience with customer satisfaction surveys
ability to handle emergency communications
strong rapport between departments
Key Requirements
Bachelor's Degree in related field or equivalent experience
Five years experience in healthcare marketing/public relations