Manager, Brand Analytics

Gsicareers

Marketing mix modeling
Customer segmentation
Behavioral analysis
The Manager, Business Analytics will work on the SBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the SBU

Job Summary

  • The Manager, Business Analytics will work on the SBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the SBU.
  • This role will provide YOU the opportunity to lead key activities to progress YOUR career.
  • GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together.

Matching Summary

The Manager, Business Analytics will work on the SBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the SBU.

Skills & Requirements

Must-have

  • Marketing mix modeling
  • Customer segmentation
  • Behavioral analysis
  • SAS, R, Python
  • Tableau, PowerBI

Nice-to-have

  • Outside-in thinking
  • Process automation
  • Biologics and oncology experience

Key Requirements

  • Bachelor's degree in business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
  • Experience in marketing analytics
  • Experience with analytical tools (SAS, R, Python etc.)
  • Experience with visualization tools (Tableau, PowerBI etc.)

Work Rights

Not specified

Tailored Resume

Cover Letter