Not specified; not specified; comprehensive benefi...
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Strategic cross-platform media planning
Traditional tv and streaming inventory analysis
Pricing and yield optimization principles
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Comcast Advertising is seeking a Planner for Media Planning to collaborate with sales teams and develop strategic media plans across various platforms. The ideal candidate should have 2-5 years of relevant experience, a Bachelor's degree, and strong analytical skills to optimize media yields and meet client objectives.
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Job Summary
The role involves partnering with sales teams to develop strategic cross-platform media plans that optimize yield and meet client objectives.
Candidates will manage all pre-sales activities including RFP response, pricing, campaign building, and guiding the internal negotiation process.
Employees are expected to maintain knowledge of evolving media landscapes, ad tech innovations, and consumer behavior shifts while working variable schedules.
Matching Summary
Match Score: 75
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Comcast Advertising is seeking a Planner for Media Planning to collaborate with sales teams and develop strategic media plans across various platforms. The ideal candidate should have 2-5 years of relevant experience, a Bachelor's degree, and strong analytical skills to optimize media yields and meet client objectives.
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Salary
Not specified; Not specified; Comprehensive benefits array provided
Skills & Requirements
Must-have
Strategic cross-platform media planning
Traditional TV and streaming inventory analysis
Pricing and yield optimization principles
Salesforce and FreeWheel system proficiency
Request for proposal (RFP) management
Nice-to-have
Independent judgment in significant matters
Ability to work nights and weekends
Proactive alternative recommendation development
Cross-functional team collaboration skills
Continuous improvement of schedule building
Key Requirements
Bachelor's Degree required
2-5 years of relevant professional experience
Fluency in media principles and partner department functionality