Website Marketing Manager

Weill Cornell Medicine

Midtown, US
$121,600.00 - $133,100.00; not specified; not spec...
On-site
Website marketing strategy
Drupal cms management
Digital marketing initiatives
Lead the strategic vision and execution of enterprise-level website marketing initiatives to drive patient acquisition, engagement, and measurable revenue growth

Job Summary

  • Lead the strategic vision and execution of enterprise-level website marketing initiatives to drive patient acquisition, engagement, and measurable revenue growth.
  • Champion cross-functional collaboration with IT, design, clinical depts, and marketing stakeholders to ensure digital initiatives align with institutional goals.
  • Drive innovation in conversion rate optimization (CRO) through data-driven experimentation, A/B testing, personalization strategies, and UX enhancements.

Matching Summary

Lead the strategic vision and execution of enterprise-level website marketing initiatives to drive patient acquisition, engagement, and measurable revenue growth.

Salary

$121,600.00 - $133,100.00; Not specified; Not specified

Skills & Requirements

Must-have

  • Website marketing strategy
  • Drupal CMS management
  • Digital marketing initiatives
  • Patient acquisition and retention
  • AI-optimized content frameworks

Nice-to-have

  • Cross-functional collaboration
  • Data-driven experimentation
  • Emerging digital trends
  • Proactive strategy adaptation

Key Requirements

  • 7+ years digital marketing experience
  • 3+ years website strategy experience
  • Drupal CMS experience required
  • Bachelor's Degree in Marketing or related field
  • Google Analytics, Google Tag Manager experience

Work Rights

Not specified

Tailored Resume

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