Senior Manager, Segment Marketing Strategy

Case Law Reporter

Base: $59,200 - $98,600; bonus/equity: not specifi...
3-5+ years strategic marketing experience
B2b environment experience in publishing or saas
Develop audience segmentation models and tiering
This role owns the strategic foundation that guides marketing planning by defining which institutions and audiences matter most

Job Summary

  • This role owns the strategic foundation that guides marketing planning by defining which institutions and audiences matter most.
  • The position requires partnering with central GTM, regional marketing, and campaign teams to ensure an insight-led, audience-first approach.
  • Elsevier offers a healthy work/life balance with wellbeing initiatives, shared parental leave, study assistance, and sabbaticals.

Matching Summary

This role owns the strategic foundation that guides marketing planning by defining which institutions and audiences matter most.

Salary

Base: $59,200 - $98,600; Bonus/Equity: Not specified; Benefits: Country specific benefits including study assistance and sabbaticals

Skills & Requirements

Must-have

  • 3-5+ years strategic marketing experience
  • B2B environment experience in publishing or SaaS
  • Develop audience segmentation models and tiering
  • Define go-to-market strategies for academic segments
  • Translate insights into campaign planning and resource allocation

Nice-to-have

  • Familiarity with research institutions and funding environments
  • Experience with persona development and key account analysis
  • Knowledge of field marketing and global-regional dynamics
  • Strong ability to navigate ambiguity and incomplete information
  • Demonstrated connection between business goals and customer needs

Key Requirements

  • 3–5+ years in strategic marketing or go-to-market planning
  • Proven ability to lead strategic framework development
  • Experience in complex B2B environments like publishing or education

Work Rights

Not specified

Tailored Resume

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