Next Best Action (NBA) is a specialized group within RBC Personal Banking that leverages data, marketing, advanced analytics, and AI to deliver hyper-personalized client experiences across all touchpoints
Job Summary
Next Best Action (NBA) is a specialized group within RBC Personal Banking that leverages data, marketing, advanced analytics, and AI to deliver hyper-personalized client experiences across all touchpoints.
The Manager will lead enterprise-level marketing experiments, collaborate with cross-functional teams, and translate complex results into actionable insights to advance RBC’s leadership in personalized marketing.
Employees benefit from a dynamic, collaborative environment with opportunities for professional growth, exposure to large-scale problems, and the satisfaction of delivering trusted insights that help clients and communities thrive.
Matching Summary
Next Best Action (NBA) is a specialized group within RBC Personal Banking that leverages data, marketing, advanced analytics, and AI to deliver hyper-personalized client experiences across all touchpoints.
Skills & Requirements
Must-have
Marketing analytics and experimentation
Statistical testing methodologies
Programming with Python and SQL
Data pipeline development
Campaign performance optimization
Nice-to-have
Personalization and targeting platforms
Python statistical packages
Marketing machine learning techniques
Banking industry experience
Digital marketing best practices
Advanced testing methodologies
Key Requirements
2+ years relevant marketing analytics experience
Academic background in Data Science or related field
Knowledge of causal inference and statistical significance