Principal, Workday Marketplace Marketing Lead

Workday

Not specified; not specified; not specified
Fully remote
8+ years b2b saas marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption of the Workday Marketplace through strategic marketing initiatives. This fully remote position emphasizes collaboration across various teams and requires extensive experience in B2B SaaS marketing, particularly in partner ecosystems

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace.
  • The position requires developing scalable programs to increase customer discovery of partner solutions and optimizing the marketing funnel from traffic to opportunity conversion.
  • Workday offers a flexible work approach combining in-person and remote time, requiring at least 50% presence in the office or field each quarter.

Matching Summary

Match Score: 85

Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption of the Workday Marketplace through strategic marketing initiatives. This fully remote position emphasizes collaboration across various teams and requires extensive experience in B2B SaaS marketing, particularly in partner ecosystems.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem and marketplace marketing
  • Pipeline and revenue impact delivery
  • Data-driven performance optimization
  • Cross-functional collaboration with sales

Nice-to-have

  • Experience with cloud ecosystem co-marketing
  • Strong storytelling and writing skills
  • Hands-on experimentation and A/B testing
  • Ability to translate technical solutions
  • Integrated campaign management across channels

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record delivering measurable pipeline impact
  • Experience working within technology marketplaces

Work Rights

Not specified

Tailored Resume

Cover Letter