Manager, Brand Management, Bg

Coca-Cola HBC AG

Sofia, Bulgaria
On-site
Adapt centrally developed brand plans
Local market activation
Cross-functional collaboration
Coca-Cola HBC AG is seeking a Brand Manager for Bulgaria to oversee the adaptation and execution of marketing strategies for the local market. The successful candidate will collaborate with various teams to ensure brand activities align with central strategy while driving high-quality implementation across channels

Job Summary

  • The Brand Manager plays an essential executional role in delivering locally relevant marketing activation across the full Coca Cola portfolio.
  • This is a hands-on, detail-oriented role ideal for a marketer who thrives on activation, coordination, cross functional collaboration, and driving excellence in execution.
  • Opportunity to influence localized brand experiences in an important European market and career growth into Senior Brand Manager or IMX roles.

Matching Summary

Match Score: 85

Coca-Cola HBC AG is seeking a Brand Manager for Bulgaria to oversee the adaptation and execution of marketing strategies for the local market. The successful candidate will collaborate with various teams to ensure brand activities align with central strategy while driving high-quality implementation across channels.

Skills & Requirements

Must-have

  • Adapt centrally developed brand plans
  • Local market activation
  • Cross-functional collaboration
  • Campaign execution and project management
  • Local consumer and market insights

Nice-to-have

  • Agile and proactive mindset
  • Attention to detail and quality control
  • Collaboration with bottler/franchise partners

Key Requirements

  • 3-5 years' experience in brand management
  • Experience adapting centrally developed brand assets
  • Strong project management skills
  • Bachelor's degree in marketing, Business, Communications, or related field

Work Rights

Not specified

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