The role focuses on shaping the Banana Republic brand's presence in the cultural conversation through compelling storytelling and content strategy
Job Summary
The role focuses on shaping the Banana Republic brand's presence in the cultural conversation through compelling storytelling and content strategy.
Candidates must translate cultural insights into actionable ideas and execute integrated campaigns across owned, paid, and digital platforms.
The ideal candidate operates as both a strategic thinker and a hands-on doer, partnering with internal teams and external collaborators to bring concepts to life.
Matching Summary
The role focuses on shaping the Banana Republic brand's presence in the cultural conversation through compelling storytelling and content strategy.
Skills & Requirements
Must-have
5+ years brand marketing experience
Strong editorial instincts
Cross-functional collaboration skills
Cultural insight analysis
End-to-end project execution
Nice-to-have
Experience in editorial or publishing
Video-led concept development
Shoppable moment creation
Archive-driven narrative expertise
Willingness to push traditional boundaries
Key Requirements
5+ years of experience in brand marketing or content
Proven ability to pitch and execute ideas end-to-end
Deep understanding of fashion, media, and cultural trends