To create maximum value of strategic brand/top brand /multiple brands/ franchise, by supervising, guiding and participating in the development and implementation of marketing strategy and promotional mix
Job Summary
To create maximum value of strategic brand/top brand /multiple brands/ franchise, by supervising, guiding and participating in the development and implementation of marketing strategy and promotional mix.
Supervise, provide guidance and control the overall quality of product strategy and marketing plan (brand plan and cycle plan) of strategic brand, including marketing strategy, product camapaign, promotion mix, budget allocation and etc.
Oversee and ensure effective communication between central marketing and regional operation team; provide insightful suggestions to improve overall quality of regional implementation of marketing strategy in the field.
Matching Summary
To create maximum value of strategic brand/top brand /multiple brands/ franchise, by supervising, guiding and participating in the development and implementation of marketing strategy and promotional mix.