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The Senior Manager, Marketing, Premium position at Coca-Cola in Lagos, Nigeria, focuses on driving the strategy and growth of the premium category through brand stewardship, innovation, and commercial partnerships. The ideal candidate will have extensive marketing experience, particularly within beverage or FMCG sectors, and will be responsible for overseeing brand positioning, category insights, and cross-functional team management.
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Job Summary
Lead the end-to-end premium category strategy including brand roles, portfolio architecture, and whitespace identification.
Drive innovation from concept to launch while ensuring alignment with trends like low/no sugar and hydration.
Partner with bottler teams and commercial functions to execute revenue growth management and superior marketplace execution.
Matching Summary
Match Score: 75
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The Senior Manager, Marketing, Premium position at Coca-Cola in Lagos, Nigeria, focuses on driving the strategy and growth of the premium category through brand stewardship, innovation, and commercial partnerships. The ideal candidate will have extensive marketing experience, particularly within beverage or FMCG sectors, and will be responsible for overseeing brand positioning, category insights, and cross-functional team management.
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