Social storytelling on x, facebook, instagram, snapchat, tiktok
Content creation for x layer
Real-time reactive content and campaigns
As Social Media Lead for APAC, you will be at the forefront of crafting OKX social and cultural presence through impactful concepts and thumb-stopping content
Job Summary
As Social Media Lead for APAC, you will be at the forefront of crafting OKX social and cultural presence through impactful concepts and thumb-stopping content.
You will ideate, oversee and execute social storytelling on X (Twitter), Facebook, Instagram, Snapchat and TikTok, and play a key role in shaping the voice and community around X Layer.
You will build narrative frameworks and craft copy that make our campaigns unmistakably OKX — loud, clear, and impossible to scroll past.
Matching Summary
As Social Media Lead for APAC, you will be at the forefront of crafting OKX social and cultural presence through impactful concepts and thumb-stopping content.
Skills & Requirements
Must-have
Social storytelling on X, Facebook, Instagram, Snapchat, TikTok
Content creation for X Layer
Real-time reactive content and campaigns
Narrative shaping and meme-first storytelling
Cross-functional collaboration with product and brand teams
Social design tools: Figma, Canva
Nice-to-have
Shaping voice and community around X Layer
Building social playbooks for builders
Growing and galvanizing community evangelists
Tracking culture and onchain trends
Owner mentality and framework thinking
Key Requirements
10+ years of experience in social media and/or brand marketing
Previous experience in crypto or web3
Experience creating for social media channels X, Instagram, TikTok, Discord
Social capital and experience with top creators and influencers in APAC
Portfolio demonstrating strategic, conceptual, and design skills