Formulate professional strategy for core and outsourced channel
Roche UK is seeking a Hospital Marketing Lead in Shanghai, China, to drive the marketing strategies for the Xofluza product, focusing on building brand leadership among healthcare professionals. The ideal candidate will have extensive experience in pharmaceutical marketing and team leadership, with a strong emphasis on strategic planning and cross-functional collaboration
Job Summary
Lead the team to build Xofluza SOC and No.1 patient share leadership AI category to achieve ambitious growth.
Develop Xofluza hospital strategies and build strong brand among HCPs for both core and outsourced hospitals with proven model.
Build and develop positive team culture and cohesion, and provide leadership, coaching, mentoring, direction to team, including hiring, manpower allocation, performance management, training, and professional development.
Matching Summary
Match Score: 85
Roche UK is seeking a Hospital Marketing Lead in Shanghai, China, to drive the marketing strategies for the Xofluza product, focusing on building brand leadership among healthcare professionals. The ideal candidate will have extensive experience in pharmaceutical marketing and team leadership, with a strong emphasis on strategic planning and cross-functional collaboration.
Skills & Requirements
Must-have
Xofluza SOC and No.1 patient share leadership
Develop Xofluza hospital strategies
Formulate professional strategy for core and outsourced channel
Develop marketing activity plan with KPI tracking
Develop business model in outsourced channel
Develop differentiated brand message and tools
Build and develop positive team culture
Nice-to-have
Embraced for unique qualities
Encourages personal expression and open dialogue
Genuine connections valued
Thrive personally and professionally
Every voice matters
Key Requirements
Bachelor or above, Medical, marketing, commerce preferred
+10 years marketing and/or sales experience
+5 years managerial experience
+5 years Pharmaceutical RX experience
Experience managing distributor/external partners
Excellent communication and presentation skills in Chinese and English