Lead influencer and content strategy for one of the world’s most recognisable FMCG brands across two dynamic Southeast Asian markets
Job Summary
Lead influencer and content strategy for one of the world’s most recognisable FMCG brands across two dynamic Southeast Asian markets.
Combine creativity with data-driven decision-making to deliver impactful, culturally relevant campaigns.
Collaborate with top-tier creative, media, paid social, influencer marketing, strategy, and partnerships professionals, with access to WPP’s global tools and resources.
Matching Summary
Lead influencer and content strategy for one of the world’s most recognisable FMCG brands across two dynamic Southeast Asian markets.
Skills & Requirements
Must-have
client leadership
revenue growth
influencer marketing ecosystem
data-to-insight skills
team management
Nice-to-have
FMCG category experience
regional SEA market experience
fluency in Bahasa Malaysia or Mandarin
Key Requirements
10–13 years’ experience in advertising, PR, social media, or influencer marketing
Proven track record in client leadership & revenue growth
Strong understanding of influencer marketing ecosystem
Excellent analytical & data-to-insight skills
Leadership experience managing teams
Deep familiarity with Malaysian & Singaporean markets