Portfolio Analytics & Strategy Specialist Senior - Marketing & Customer Analytics

PNC Bank

Tysons Corner, VA, US
Base: $112,000.00 – $208,000.00; bonus/equity: inc...
10+ years marketing analytics experience
Retail lending product knowledge
Campaign execution platform expertise
This senior specialist will optimize PNC's campaign delivery process and identify profitable account growth opportunities across all Retail Lending products

Job Summary

  • This senior specialist will optimize PNC's campaign delivery process and identify profitable account growth opportunities across all Retail Lending products.
  • The role requires extensive experience with Bureau PDB, audience selection for prescreen campaigns, and execution platforms like Experian Ascend Marketing.
  • PNC offers a comprehensive benefits package including medical coverage, 401(k) matching, and up to 25 vacation days depending on career level.

Matching Summary

This senior specialist will optimize PNC's campaign delivery process and identify profitable account growth opportunities across all Retail Lending products.

Salary

Base: $112,000.00 – $208,000.00; Bonus/Equity: Incentive eligible based on performance; Benefits: Comprehensive medical, dental, vision, 401(k) match, and paid time off

Skills & Requirements

Must-have

  • 10+ years marketing analytics experience
  • Retail lending product knowledge
  • Campaign execution platform expertise
  • Bureau PDB and custom attributes
  • Audience selection criteria management
  • Data analysis tools proficiency

Nice-to-have

  • Strong communication skills
  • Results orientation
  • Coaching junior team members
  • Process enhancement initiatives
  • Inclusive workplace culture

Key Requirements

  • Bachelor's degree required
  • 10+ years progressive experience in marketing analytics
  • No visa sponsorship provided

Work Rights

Not specified

Tailored Resume

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