Senior Manager, Public Relations & Brand Communications – Personal Care North America
Unilever
Hoboken, US
$119,400 to $179,000; bonus eligible; lti eligible...
Public relations capability lead
Brand reputation and narrative guardian
Social-first demand generation
This role will elevate PR across multiple brands, unify PR specialists into a high-performing community, and modernize how earned media, influencers, and cultural storytelling drive business growth
Job Summary
This role will elevate PR across multiple brands, unify PR specialists into a high-performing community, and modernize how earned media, influencers, and cultural storytelling drive business growth.
Beyond capability building, this leader will act as the guardian of brand reputation and narrative, guiding brand teams through cultural moments, country-level challenges, and issues management.
Partner with brand teams to develop high-impact, culturally relevant public relations programs aligned to business priorities and oversee agency strategy and performance.
Matching Summary
This role will elevate PR across multiple brands, unify PR specialists into a high-performing community, and modernize how earned media, influencers, and cultural storytelling drive business growth.
Salary
$119,400 to $179,000; Bonus eligible; LTI eligible; Comprehensive benefits plan
Skills & Requirements
Must-have
Public Relations capability lead
brand reputation and narrative guardian
social-first demand generation
earned media and influencer integration
issues management and crisis coordination
Nice-to-have
builder role
connector role
protector role
thought partner to brand teams
cultural storytelling driver
Key Requirements
8+ years of experience in Public Relations
Demonstrated multi-brand leadership experience
Strong issues management experience
Deep understanding of social-first marketing
Experience building capability frameworks
Exceptional judgment under ambiguity
Proven ability to influence cross-functional stakeholders