Lifecycle & Growth Marketing Specialist

Mercell Holding AS

Copenhagen, Denmark
Not specified; competitive salary pyckages mention...
Hybrid - working onsite a minimum of 3 days per week and from home.
3-5 years marketing automation experience
Hubspot or similar platform expertise
Multi-step journey building from scratch
Mercell Holding AS is seeking a Lifecycle & Growth Marketing Specialist to lead customer acquisition journeys and enhance marketing automation efforts across Europe. The ideal candidate should have experience with marketing automation platforms, AI tools, and a data-driven approach to campaign optimization

Job Summary

  • The role focuses on owning customer acquisition journeys including email sequences, in-app flows, and AI-assisted workflows to drive trial signups and conversion.
  • Candidates must be comfortable with data analysis to run A/B tests and optimize journey performance based on engagement and pipeline metrics.
  • Mercell offers a hybrid work environment requiring onsite presence at least three days per week along with competitive salary packages and health benefits.

Matching Summary

Match Score: 85

Mercell Holding AS is seeking a Lifecycle & Growth Marketing Specialist to lead customer acquisition journeys and enhance marketing automation efforts across Europe. The ideal candidate should have experience with marketing automation platforms, AI tools, and a data-driven approach to campaign optimization.

Salary

Not specified; Competitive salary packages mentioned; Health and insurance plans available

Skills & Requirements

Must-have

  • 3-5 years marketing automation experience
  • HubSpot or similar platform expertise
  • Multi-step journey building from scratch
  • On-site or in-app messaging tools
  • Hands-on AI tool application experience

Nice-to-have

  • B2B SaaS or two-sided marketplace background
  • Multilingual campaign experience
  • No-code/low-code automation familiarity
  • Curiosity about marketing craft and behavior
  • Additional Nordic or European languages

Key Requirements

  • 3-5 years hands-on experience with marketing automation platforms
  • Proven ability to build multi-step journeys from scratch
  • Strong segmentation and personalization skills
  • Fluency in written and spoken English
  • Existing work authorization for the specific country of hire

Work Rights

Must have existing work authorization for the country where the role is located

Tailored Resume

Cover Letter