The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform
Job Summary
The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform.
Candidates must lead advertising ROI strategies, manage E-marketing budgets, and utilize data insights to rapidly iterate and optimize marketing efforts.
Haleon offers a purpose-driven environment where employees unite to deliver better everyday health through a unique blend of trusted science and human understanding.
Matching Summary
The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
5+ years brand social marketing experience
Douyin e-commerce business management expertise
Mastery of Doujin Xingtu Yuntu marketing products
Proven track record with 500 million RMB budget
Strong data analysis and ROI optimization skills
Nice-to-have
Strategic vision with operational detail focus
High sensitivity to content trends and aesthetics
Experience in cross-functional team collaboration
Agile performance-focused culture adaptability
Deep human understanding of consumer needs
Key Requirements
Bachelor's degree or above
5+ years experience in brand social marketing
Experience managing 500 million RMB budget preferred