Senior Digital & Social Media Manager

Diageo PLC

Mexico City, Mexico
Hybrid
Social-first digital strategies
Paid social, organic social, crm
Competitive digital share of voice
Diageo PLC is seeking a Senior Digital & Social Media Manager in Mexico City to oversee its digital ecosystem and drive impactful marketing strategies across various platforms. The ideal candidate will have extensive experience in digital marketing, social media strategy, and performance measurement, with a focus on innovation and collaboration

Job Summary

  • The Digital & Social Media Senior Manager is the strategic owner of Diageo Mexico’s digital ecosystem — leading end-to-end planning, execution and performance optimization across social platforms, CRM, retail media and performance channels.
  • This role goes beyond campaign delivery. It is about driving measurable business impact through digital Share of Voice, social engagement, data capture, and return on investment.
  • We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you.

Matching Summary

Match Score: 85

Diageo PLC is seeking a Senior Digital & Social Media Manager in Mexico City to oversee its digital ecosystem and drive impactful marketing strategies across various platforms. The ideal candidate will have extensive experience in digital marketing, social media strategy, and performance measurement, with a focus on innovation and collaboration.

Skills & Requirements

Must-have

  • social-first digital strategies
  • paid social, organic social, CRM
  • competitive Digital Share of Voice
  • full-funnel investment strategy
  • digital performance accountability
  • social media brand storytelling
  • platform execution across Meta, Instagram, TikTok
  • influencer strategy, creator partnerships
  • Digital Performance Dashboard
  • CRM and CDP capabilities
  • global measurement standards
  • global playbooks, tools and AI solutions
  • agency partners to deliver performance excellence

Nice-to-have

  • passion for digital innovation
  • AI tools and evolving consumer behaviour
  • build digital capability within local marketing team
  • celebrate life, every day, everywhere
  • inclusive culture that celebrates people

Key Requirements

  • 8+ years of experience in Digital Marketing, Social Media Strategy or Performance Media
  • Consistent track record handling agency ecosystems and cross-functional partners
  • Deep expertise across: Paid & organic social strategy
  • CRM platforms (Salesforce Marketing Cloud preferred), CDPs (e.g., Treasure Data)
  • Retail media & eCommerce media
  • Performance measurement and dashboard development
  • Strong analytical and commercial skill
  • Experience operating within global-to-local marketing models

Work Rights

Not specified

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