Base: $112,000 - $215,100 annually (varies by loca...
7+ years lifecycle or performance marketing experience
Advanced analytics-based decision making skills
Experience with test and learn experimentation plans
The role focuses on developing, scaling, and optimizing user customer journeys to directly impact trial, conversion, adoption, and use of Adobe products
Job Summary
The role focuses on developing, scaling, and optimizing user customer journeys to directly impact trial, conversion, adoption, and use of Adobe products.
Candidates will partner with analytics teams to measure performance and harness technology for personalization at scale using predictive models and AI tools.
Adobe offers a compensation range of $112,000 to $215,100 annually depending on location, with opportunities for short-term incentives and equity awards.
Matching Summary
The role focuses on developing, scaling, and optimizing user customer journeys to directly impact trial, conversion, adoption, and use of Adobe products.
Salary
Base: $112,000 - $215,100 annually (varies by location); Short-term incentives: Annual Incentive Plan (AIP) for non-sales roles; Equity: Eligible for new hire equity award
Skills & Requirements
Must-have
7+ years lifecycle or performance marketing experience
Advanced analytics-based decision making skills
Experience with test and learn experimentation plans
Proficiency in Adobe AI-powered tools for scaling
Strong ability to navigate matrixed organizations
Nice-to-have
SaaS and e-commerce industry background preferred
Bias for action in fast-paced environments
Experience with predictive models and APIs
Demonstrated results driving revenue growth
Excellent written and verbal communication abilities
Key Requirements
7+ years progressive experience in lifecycle, email, or performance marketing
BA/BS in marketing, business, or related field
Proven track record in personalization and experimentation