Bm/sbm-saphnelo Mkt-上海

AstraZeneca

Shanghai, China
Deep understanding of customer insights
Develop brand plan and execution strategy
Coordinate advisory boards and symposia
The role requires developing comprehensive brand plans, execution strategies, and long-range plans based on deep market analysis

Job Summary

  • The role requires developing comprehensive brand plans, execution strategies, and long-range plans based on deep market analysis.
  • Candidates must coordinate critical external stakeholder activities including advisory boards, symposia, and conferences while monitoring implementation against market growth metrics.
  • The position involves maintaining deep product knowledge through clinical reports and industry trends to identify marketing opportunities in the therapeutic area.

Matching Summary

The role requires developing comprehensive brand plans, execution strategies, and long-range plans based on deep market analysis.

Skills & Requirements

Must-have

  • Deep understanding of customer insights
  • Develop brand plan and execution strategy
  • Coordinate advisory boards and symposia
  • Analyze market data and research results
  • Support sales team to deliver objectives

Nice-to-have

  • Interactive influence with KOLs
  • Creative product campaign development
  • Cross-functional collaboration skills
  • Strategic thinking for long-range planning

Key Requirements

  • Knowledge of national healthcare and regulatory environment
  • Understanding of access environment including NRDL/PRDL
  • Experience with core, emerging, county, CHC, and retail channels

Work Rights

Not specified

Tailored Resume

Cover Letter