Senior Director, Brand Communication & Digital Engagement

Edgewell Personal Care Brands LLC

New York, NY, US
Base: $200,000- $300,000; bonus/equity: pyrticipyt...
On-site
Earned media strategy
Influencer and creator strategy
Organic social content strategy
Responsible for setting the vision and leading Edgewell’s approach to earned media, organic social, influencers, and community engagement on behalf of our brands across the portfolio

Job Summary

  • Responsible for setting the vision and leading Edgewell’s approach to earned media, organic social, influencers, and community engagement on behalf of our brands across the portfolio.
  • This leader will lead the end-to-end earned and owned ecosystem, from traditional PR and influencer partnerships to organic content, creator strategy, and community nurturing.
  • This is a highly visible, enterprise leadership role with direct influence on brand reputation, cultural relevance, and long-term business growth.

Matching Summary

Responsible for setting the vision and leading Edgewell’s approach to earned media, organic social, influencers, and community engagement on behalf of our brands across the portfolio.

Salary

Base: $200,000- $300,000; Bonus/Equity: Participation in an incentive program linked to performance; Benefits: Not specified

Skills & Requirements

Must-have

  • Earned media strategy
  • Influencer and creator strategy
  • Organic social content strategy
  • Community building and engagement
  • Marketing transformation leadership

Nice-to-have

  • Culturally relevant storytelling
  • AI-enabled tools
  • Test-and-learn approach
  • Brand reputation management

Key Requirements

  • Bachelor's degree in Marketing or related field
  • 12+ years media leadership experience
  • CPG industry experience
  • Experience in PR, social, influencer, earned/owned media

Work Rights

Not specified

Tailored Resume

Cover Letter