Senior Lead - B2b Marketing, Sneaker And Department Store Key Accounts
On Shop
Portland, Oregon, US
On-site
8+ years b2b or wholesale marketing experience
Premium apparel or footwear brand background
2+ years direct people leadership experience
You will set the strategic course by defining the end-to-end B2B marketing strategy for various channels and translating global brand priorities into account-specific execution plans
Job Summary
You will set the strategic course by defining the end-to-end B2B marketing strategy for various channels and translating global brand priorities into account-specific execution plans.
The role requires leading the design and deployment of complex, integrated campaigns across in-store, digital, experiential, and media channels to drive sell-through.
You will mentor and empower a high-performing team to take ownership of their development journey while fostering an environment of autonomy and accountability.
Matching Summary
You will set the strategic course by defining the end-to-end B2B marketing strategy for various channels and translating global brand priorities into account-specific execution plans.
Skills & Requirements
Must-have
8+ years B2B or wholesale marketing experience
Premium apparel or footwear brand background
2+ years direct people leadership experience
Multi-channel integrated campaign execution
Data-informed decision-making approach
Nice-to-have
Entrepreneurial innovation mindset
Cross-functional collaboration skills
Ability to balance structured processes
Cultural relevance in global business
Constructive conflict resolution skills
Key Requirements
8+ years progressive functional experience in B2B marketing
2+ years direct people leadership experience
Experience within premium apparel or footwear brands