Marketing Automation Manager

Workday Inc

Pleasanton, CA, USA
Base: $112,000 - $168,000 usd; bonus/equity: eligi...
Fully remote
5+ years marketing automation experience
Enterprise-scale marketo instance management
Deep knowledge of salesforce integration
The role involves evolving the core marketing tech stack by acting as the primary architect for the Marketo foundation

Job Summary

  • The role involves evolving the core marketing tech stack by acting as the primary architect for the Marketo foundation.
  • You will build the foundation for AI orchestration by identifying and implementing AI-driven features to improve automation efficiency.
  • Workday offers a flexible work approach requiring at least half of the time each quarter to be spent in-office or in the field.

Matching Summary

The role involves evolving the core marketing tech stack by acting as the primary architect for the Marketo foundation.

Salary

Base: $112,000 - $168,000 USD; Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package described

Skills & Requirements

Must-have

  • 5+ years Marketing Automation experience
  • Enterprise-scale Marketo instance management
  • Deep knowledge of Salesforce integration
  • AI-driven feature implementation in MarTech
  • Technical documentation for marketing operations

Nice-to-have

  • Experience with Adobe Journey Optimizer
  • Familiarity with Adobe Real-Time CDP
  • Project management certification
  • Background in M&A data migrations
  • Curiosity for AI in MarTech

Key Requirements

  • 5+ years in Marketing Automation or Operations
  • Managing enterprise-scale Marketo instances
  • Experience mapping data schemas during acquisitions

Work Rights

Not specified

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