Define creative specifications and measurement frameworks
The Media Planning Manager is responsible for developing data-driven, innovative media plans that ensure marketing campaigns reach the right audiences in the most effective way
Job Summary
The Media Planning Manager is responsible for developing data-driven, innovative media plans that ensure marketing campaigns reach the right audiences in the most effective way.
This role combines strategic media planning with strong client partnership, acting as a trusted advisor who deeply understands clients' businesses and objectives.
WPP unites cutting-edge media intelligence and data solutions with world-class creativity to help clients navigate change and deliver transformational growth.
Matching Summary
The Media Planning Manager is responsible for developing data-driven, innovative media plans that ensure marketing campaigns reach the right audiences in the most effective way.
Skills & Requirements
Must-have
Lead audience research using syndicated data
Develop and manage media plans and forecasts
Define creative specifications and measurement frameworks
Oversee campaign setup and launch across channels
Act as primary day-to-day client lead
Nice-to-have
Strong client partnership and relationship building
Deep knowledge of digital media levers
Experience with agentic marketing platforms
Ability to orchestrate end-to-end campaign delivery
Key Requirements
Experience in media planning discipline
Proficiency in data analysis and consumer behavior insights
Project management support across campaign lifecycle