Marketing Manager, Digital Experience & Media | Markham, Ontario, Canada

Johnson & Johnson UK

Markham, Ontario, Canada
Base: $94,000.00 - $162,150.00; bonus/equity: not ...
Hybrid
Consumer paid media strategy
Crm/email lifecycle strategy
Website content strategy
This role leads the strategy and execution of consumer media, CRM engagement, and digital content initiatives designed to drive awareness, consideration, and conversion across the customer journey

Job Summary

  • This role leads the strategy and execution of consumer media, CRM engagement, and digital content initiatives designed to drive awareness, consideration, and conversion across the customer journey.
  • You will be responsible for owning consumer paid media, leading CRM/email lifecycle strategy, and owning website content strategy and execution for the ACUVUE® contact lens portfolio.
  • The position requires a bachelor's degree and a minimum of 6 years of progressive experience in digital marketing, with hands-on expertise in performance-driven paid digital media and strong CRM/email lifecycle marketing experience.

Matching Summary

This role leads the strategy and execution of consumer media, CRM engagement, and digital content initiatives designed to drive awareness, consideration, and conversion across the customer journey.

Salary

Base: $94,000.00 - $162,150.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • consumer paid media strategy
  • CRM/email lifecycle strategy
  • website content strategy
  • performance analytics and optimization
  • cross-functional collaboration

Nice-to-have

  • voice of customer programs
  • agency and partner management
  • healthcare marketing experience

Key Requirements

  • Bachelor's degree required
  • Minimum 6 years digital marketing experience
  • Hands-on paid digital media expertise
  • Strong CRM/email marketing experience
  • Website content strategy experience
  • Proven analytics capability
  • Cross-functional influence skills

Work Rights

Not specified

Tailored Resume

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