Associate Director, Brand Social Media Content Strategy & Creator

Becton, Dickinson, and Company

Franklin Lakes, NJ, USA
Base: $160,900.00 - $265,400.00 usd annual; bonus/...
Fully remote
10 years social media strategy experience
Enterprise social governance framework development
Cross-functional stakeholder management skills
Becton, Dickinson, and Company is seeking an Associate Director of Brand Social Media Content Strategy & Creator to lead its enterprise social media and web engagement strategy. This fully remote position requires a strong background in social media strategy, content creation, and analytics to enhance the company's corporate brand visibility and engagement

Job Summary

  • This role shapes BD's enterprise social and web engagement strategy to strengthen external presence and drive meaningful engagement with healthcare professionals and patients.
  • The position requires leading strategic planning for digital thought leadership while ensuring regulatory, privacy, and brand compliance across all channels.
  • BD offers a competitive compensation package including annual bonus potential, LTI bonuses, and comprehensive health and well-being benefits.

Matching Summary

Match Score: 85

Becton, Dickinson, and Company is seeking an Associate Director of Brand Social Media Content Strategy & Creator to lead its enterprise social media and web engagement strategy. This fully remote position requires a strong background in social media strategy, content creation, and analytics to enhance the company's corporate brand visibility and engagement.

Salary

Base: $160,900.00 - $265,400.00 USD Annual; Bonus/Equity: Annual Bonus Potential; Discretionary LTI Bonus Potential; Benefits: Comprehensive health, wellness, retirement, and life balance programs

Skills & Requirements

Must-have

  • 10 years social media strategy experience
  • Enterprise social governance framework development
  • Cross-functional stakeholder management skills
  • Healthcare regulatory compliance knowledge
  • Data analytics and KPI definition expertise

Nice-to-have

  • Agency background in marketing
  • Life science industry experience
  • AI and automation tool proficiency
  • Master's degree in relevant field
  • Experience with HCP ecosystems

Key Requirements

  • Bachelor's degree required
  • 10 years in social media strategy or digital marketing
  • Proven success building enterprise social strategies
  • Strong proficiency with LinkedIn, YouTube, X, Instagram, TikTok

Work Rights

Not specified

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