Principal Consumer Product Marketing Manager

GoFundMe

San Francisco, CA, United States
Base: $171,000 - $257,000; bonus/equity: equity in...
On-site
6-10+ years of product marketing experience
Consumer-facing product launch ownership
Full-funnel marketing campaign management
GoFundMe is seeking a Principal Consumer Product Marketing Manager to lead high-impact, consumer-facing initiatives across their platform

Job Summary

  • GoFundMe is seeking a Principal Consumer Product Marketing Manager to lead high-impact, consumer-facing initiatives across their platform.
  • The role requires crafting compelling product narratives and go-to-market strategies that drive measurable results in product adoption and engagement.
  • Candidates will enjoy competitive pay, comprehensive healthcare benefits, generous parental leave, and opportunities for holistic support and growth.

Matching Summary

GoFundMe is seeking a Principal Consumer Product Marketing Manager to lead high-impact, consumer-facing initiatives across their platform.

Salary

Base: $171,000 - $257,000; Bonus/Equity: Equity included; Benefits: Healthcare, dental, vision, life insurance, 401(k)

Skills & Requirements

Must-have

  • 6-10+ years of product marketing experience
  • Consumer-facing product launch ownership
  • Full-funnel marketing campaign management
  • Data-driven decision making and analytics
  • Cross-functional stakeholder collaboration

Nice-to-have

  • Creative and unconventional problem solving
  • Strong writing and storytelling skills
  • Experience with Figma and Amplitude tools
  • Deep understanding of cultural trends
  • Mission-driven organizational mindset

Key Requirements

  • 6–10+ years of experience in Product Marketing
  • Proven track record of owning high-impact product launches
  • Located in San Francisco, Bay Area with hybrid work requirement

Work Rights

Not specified

Tailored Resume

Cover Letter