Marketing Data And Bi Analyst Category Location St. Louis, Missouri
The Timberline Group
St. Louis, Missouri, US
On-site
Digital marketing campaign measurement
Omni-channel performance analysis
Multi-touch attribution principles
The Journey & Touchpoint Analytics Team defines and implements approaches to collecting behavior/interaction data and developing comprehensive reporting across journeys and touchpoints
Job Summary
The Journey & Touchpoint Analytics Team defines and implements approaches to collecting behavior/interaction data and developing comprehensive reporting across journeys and touchpoints.
Analysts consult with marketing strategists, copywriters, channel managers, and leadership to understand business objectives, define measurement plans, and deliver actionable insights.
This role supports the migration to Google Analytics 4 and involves technologies like Salesforce Marketing Cloud, Marketing Cloud Intelligence, Tableau, Snowflake, and Oracle.
Matching Summary
The Journey & Touchpoint Analytics Team defines and implements approaches to collecting behavior/interaction data and developing comprehensive reporting across journeys and touchpoints.
Skills & Requirements
Must-have
Digital marketing campaign measurement
Omni-channel performance analysis
Multi-touch attribution principles
Advanced Excel for data blending
SQL for database querying
BI visualization tools (Tableau, Datorama)
Marketing campaign analysis
Presenting findings to stakeholders
Nice-to-have
Self-starter with quick learning ability
Creative problem-solving for data connection
Adaptability in fast-paced environments
Understanding of marketing technology stack
Experience with SAS, SPSS, R, or Python
Key Requirements
3-5 years of relevant work experience
Bachelor's Degree in finance, business, economics, data science, math, analytics or marketing
Experience querying Oracle SQL or Snowflake databases
Experience with BI visualization tools (Tableau, Power BI, Datorama)