Digital Marketing & Social Media Assistant- Hispanic Market
MUST University
Deerfield Beach, FL, United States
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3+ years digital marketing experience
Meta ads and google ads proficiency
Spanish language copy creation
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MUST University is seeking a Digital Marketing & Social Media Assistant to focus on Hispanic audiences, responsible for developing and executing digital marketing strategies that enhance lead generation, brand positioning, and enrollment conversion. The ideal candidate will have a strong background in digital marketing, particularly in engaging Spanish-speaking communities, and possess relevant experience with paid media platforms.
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Job Summary
The role is dedicated to driving sustainable growth for MUST University among Spanish-speaking audiences through strategic digital marketing.
Candidates will be responsible for developing and executing campaigns that align with student acquisition goals while ensuring cultural appropriateness.
The position offers a global work environment with flexibility and opportunities for professional growth within an inclusive team.
Matching Summary
Match Score: 75
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MUST University is seeking a Digital Marketing & Social Media Assistant to focus on Hispanic audiences, responsible for developing and executing digital marketing strategies that enhance lead generation, brand positioning, and enrollment conversion. The ideal candidate will have a strong background in digital marketing, particularly in engaging Spanish-speaking communities, and possess relevant experience with paid media platforms.
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Skills & Requirements
Must-have
3+ years digital marketing experience
Meta Ads and Google Ads proficiency
Spanish language copy creation
Hispanic audience targeting expertise
CRM integration and automation
KPI analysis (CPL, CPA, ROI)
A/B testing for ad creatives
Nice-to-have
Higher education sector background
Master's degree in marketing
Google Ads or Meta Ads certification
Experience with RD Station or Orbund
Strategic decision support skills
Key Requirements
Bachelor's degree in Marketing or related field
Minimum 3 years of relevant digital marketing experience
Proven track record in lead generation strategies
Experience with paid media platforms like Meta and Google