Commensurate with education + experience; not spec...
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Workday crm administration experience
Student lifecycle communication strategies
Audience segmentation and workflow building
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The University of Arkansas at Pine Bluff is seeking an Information Systems Coordinator, specifically a Customer Relationship Management (CRM) Specialist for Workday. The role focuses on CRM configuration and analytics to enhance student engagement and retention, requiring a background in CRM administration, data analytics, and strong communication skills.
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Job Summary
The University of Arkansas at Pine Bluff invites applications for a CRM Specialist to serve as the lead technical specialist for Workday CRM configuration and analytics.
This role partners closely with Enrollment Management and Academic Affairs to ensure timely, targeted, and compliant student-facing communications.
The position plays a pivotal role in improving student engagement, increasing retention outcomes, and strengthening institutional accountability through data.
Matching Summary
Match Score: 75
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The University of Arkansas at Pine Bluff is seeking an Information Systems Coordinator, specifically a Customer Relationship Management (CRM) Specialist for Workday. The role focuses on CRM configuration and analytics to enhance student engagement and retention, requiring a background in CRM administration, data analytics, and strong communication skills.
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Salary
Commensurate with education and experience; Not specified; Benefits eligible
Skills & Requirements
Must-have
Workday CRM administration experience
Student lifecycle communication strategies
Audience segmentation and workflow building
Data governance and FERPA compliance knowledge
Cross-unit collaboration and user training
Nice-to-have
Experience with new system rollout implementation
Familiarity with admissions and enrollment funnels
Dashboard creation for conversion metrics
Change management and adoption strategies
Master's degree in related field
Key Requirements
Bachelor's degree from regionally accredited institution
Minimum 3 years relevant CRM or higher education experience