Principal Product Marketing Manager, Mobile Apps

Adobe

Base: $145,400 -- $261,150 annually (us); base: $1...
Not specified (assumed to be hybrid based on industry trends)
Mobile app product marketing
Drive mau growth and arr
Mobile growth levers
Adobe is seeking a Principal Product Marketing Manager for Mobile Apps to lead the marketing strategy for its mobile application suite, especially Lightroom Mobile. The role emphasizes driving user growth and engagement, requiring strong collaboration across teams and strategic execution

Job Summary

  • This role will lead outbound strategy for key mobile experiences, including Lightroom Mobile, while helping shape go-to-market and growth approaches that extend across emerging mobile products.
  • Bring deep understanding of mobile growth levers including acquisition, activation, engagement, retention, and monetization.
  • Define and scale repeatable frameworks for mobile launches, measurement, experimentation, and cross-functional orchestration.

Matching Summary

Match Score: 85

Adobe is seeking a Principal Product Marketing Manager for Mobile Apps to lead the marketing strategy for its mobile application suite, especially Lightroom Mobile. The role emphasizes driving user growth and engagement, requiring strong collaboration across teams and strategic execution.

Salary

Base: $145,400 -- $261,150 annually (US); Base: $180,300 - $261,150 (California); Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • mobile app product marketing
  • drive MAU growth and ARR
  • mobile growth levers
  • outbound strategy leadership
  • go-to-market planning
  • cross-functional orchestration

Nice-to-have

  • creative tools domain experience
  • influencing without authority
  • data-driven insights
  • scalable mobile marketing playbook

Key Requirements

  • 10+ years of experience
  • Extensive mobile app product marketing experience
  • Strong fluency in consumer growth dynamics
  • Experience leading large-scale global product launches
  • BA/BS Degree preferred OR equivalent practical experience

Work Rights

Not specified

Tailored Resume

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