Associate Marketing Manager - Advertising (paid Social)

Techtronic Industries Co. Ltd. (TTI)

3+ years paid social media buying
Meta and tiktok platform expertise
Campaign performance optimization
The role is responsible for planning, executing, and optimizing paid social media advertising across Meta and TikTok platforms

Job Summary

  • The role is responsible for planning, executing, and optimizing paid social media advertising across Meta and TikTok platforms.
  • Candidates must drive performance against defined KPIs while managing allocated budgets for the RYOBI and RIDGID brands.
  • The position requires translating campaign data into actionable insights and recommendations for the broader marketing team.

Matching Summary

The role is responsible for planning, executing, and optimizing paid social media advertising across Meta and TikTok platforms.

Skills & Requirements

Must-have

  • 3+ years paid social media buying
  • Meta and TikTok platform expertise
  • Campaign performance optimization
  • Audience targeting and bidding strategies
  • Creative testing frameworks

Nice-to-have

  • TikTok Shop or social commerce experience
  • Strong interpersonal communication skills
  • Ability to analyze trends and drivers
  • Collaboration with creative teams
  • Presentation of findings to stakeholders

Key Requirements

  • BS/BA degree preferred
  • Proficiency in Excel and PowerPoint
  • Familiarity with Google Analytics
  • Meta and/or TikTok platform certifications preferred

Work Rights

Not specified

Tailored Resume

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