The Senior Manager is responsible for setting the strategic direction and operating model that connects brand insights, full-funnel media strategy, and activation across the organization
Job Summary
The Senior Manager is responsible for setting the strategic direction and operating model that connects brand insights, full-funnel media strategy, and activation across the organization.
This role ensures that media planning and in-season decision-making are informed by real-time brand and consumer signals, while driving clarity, prioritization, and measurable impact.
adidas offers robust and progressive medical, dental, vision, adoption support, disability, life insurance, 401k plan with employer match, stock purchase plan, education assistance, and generous leave policies.
Matching Summary
The Senior Manager is responsible for setting the strategic direction and operating model that connects brand insights, full-funnel media strategy, and activation across the organization.
Skills & Requirements
Must-have
Full-funnel media strategy framework
Brand and performance media integration
Marketing intake governance
In-season media decision-making
Cross-functional stakeholder management
Operational standards and workflows
Nice-to-have
Curiosity-driven mindset
Passion for innovation
Executive-level communication
Key Requirements
Minimum of 7+ years of experience
Bachelor’s Degree in Marketing, Business, Analytics, or related field
Experience overseeing brand and performance media operations