Manager, Performance & Retail Media Measurement

KraftHeinz

Base: $102,100.00 - $127,600.00; bonus: performanc...
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5+ years advanced predictive analytics experience
Marketing mix modeling (mmm) expertise required
Retail media data analysis and incrementality
** Kraft Heinz is seeking a Manager of Performance & Retail Media Measurement who will utilize their expertise in analytics to guide investment strategies and optimize performance media within the retail sector. The ideal candidate will have extensive experience in marketing analytics, particularly with large datasets and retail media data. **

Job Summary

  • This role serves as a measurement subject matter expert within the retail media center of excellence for the US business.
  • The position involves leading commercial mix analytics, quarterly insight generation, and managing data input scaling for investment strategy.
  • Employees are eligible for a performance-based bonus and comprehensive benefits including medical, dental, vision, and 401k plans.

Matching Summary

Match Score: 75

** Kraft Heinz is seeking a Manager of Performance & Retail Media Measurement who will utilize their expertise in analytics to guide investment strategies and optimize performance media within the retail sector. The ideal candidate will have extensive experience in marketing analytics, particularly with large datasets and retail media data. **

Salary

Base: $102,100.00 - $127,600.00; Bonus: Performance-based bonus eligible; Benefits: Healthcare, 401k, PTO, and wellbeing programs included

Skills & Requirements

Must-have

  • 5+ years advanced predictive analytics experience
  • Marketing mix modeling (MMM) expertise required
  • Retail media data analysis and incrementality
  • Stakeholder management across business units
  • Clean room strategy execution capability

Nice-to-have

  • Experience with KPM or Scintilla platforms
  • Knowledge of Target, Kroger, Sam's Club ecosystems
  • Ability to innovate measurement processes
  • Strong storytelling and presentation skills
  • Familiarity with retail media agency partnerships

Key Requirements

  • 5+ years in advanced and predictive analytics
  • 3-5 years experience with performance media data
  • Proven track record in marketing mix modeling
  • Experience collaborating across varied leadership levels

Work Rights

Not specified

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