Head Of Performance Media

GetYourGuide

Berlin, Germany
On-site
Performance marketing expert
Paid media channels
Campaign optimization
Drive strategic planning and day-to-day optimisation across key performance media channels, setting and owning ROAS targets while identifying opportunities for incremental performance

Job Summary

  • Drive strategic planning and day-to-day optimisation across key performance media channels, setting and owning ROAS targets while identifying opportunities for incremental performance.
  • Design and lead incrementality testing initiatives to measure true channel contribution, refine attribution models, and develop strategic frameworks for budget allocation decisions.
  • Partner with creative teams to shape ad strategy and messaging, collaborate with Product on optimisation opportunities, and provide performance insights and strategic recommendations to senior leadership.

Matching Summary

Drive strategic planning and day-to-day optimisation across key performance media channels, setting and owning ROAS targets while identifying opportunities for incremental performance.

Skills & Requirements

Must-have

  • performance marketing expert
  • paid media channels
  • campaign optimization
  • bidding strategies
  • measurement capabilities
  • Google Ads, Meta for Business, Smartly, TikTok

Nice-to-have

  • strategic thinking
  • operational excellence
  • cross-functional collaboration
  • senior leadership influence
  • long-term customer value

Key Requirements

  • 5-7 years hands-on experience
  • SQL or similar query languages (preferred)
  • Based in or willing to relocate to Berlin

Work Rights

Not specified

Tailored Resume

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