Develop the Brand strategy regarding strategic objective setting, positioning, messaging, activity planning, communication and its implementation for all relevant target groups
Job Summary
Develop the Brand strategy regarding strategic objective setting, positioning, messaging, activity planning, communication and its implementation for all relevant target groups.
Provide disciplinary and technical leadership, coaching and individual development of the Brand Managers.
Benefit from attractive pipeline and innovative products, individual development opportunities, and a focus on lifelong learning.
Matching Summary
Develop the Brand strategy regarding strategic objective setting, positioning, messaging, activity planning, communication and its implementation for all relevant target groups.
Skills & Requirements
Must-have
Brand strategy development
Cross-functional team collaboration
Marketing budget management
Key External Expert relationship building
Strategic objective setting
Messaging and communication implementation
Nice-to-have
Entrepreneurial mindset
Holistic patient approach
Breaking conventional thinking
Passion and result orientation
Creativity and innovation
Key Requirements
Master's degree in business, science, or comparable
Several years of strategic marketing experience
First leadership experience
Deep market and customer knowledge in Specialty Care