Senior Brand Manager

BD

Irvine, California, USA
Fully remote
Develop and manage brand initiatives
Develop marketing and promotional programs
Develop positioning, value proposition, messaging
This individual will make an impact by leading key initiatives and product launch campaigns

Job Summary

  • This individual will make an impact by leading key initiatives and product launch campaigns.
  • Keeping clinicians, patients, and employees top of mind is critical to ensuring that we bring life to our strategy, communications, and experiences in ways that resonate with our customers around the globe.
  • At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry.

Matching Summary

This individual will make an impact by leading key initiatives and product launch campaigns.

Skills & Requirements

Must-have

  • Develop and manage brand initiatives
  • Develop marketing and promotional programs
  • Develop positioning, value proposition, messaging
  • Coordinate project management across functions
  • Explore innovative marketing strategies
  • Oversee creative agency partnerships
  • Apply corporate brand marketing guidelines

Nice-to-have

  • Human element across global teams
  • Support to learn and grow
  • Discover an environment to thrive
  • Find purpose in possibilities
  • See the bigger picture
  • Understand the human story

Key Requirements

  • Bachelor's degree required
  • Eight years of marketing experience
  • Master's degree plus six years of experience
  • Marketing acumen and frameworks
  • Brand strategy application
  • Proven successful project management skills
  • Excellent communication and interpersonal skills
  • Ability to drive achievement of objectives
  • Knowledge of marketing communication channels
  • Strict attention to detail
  • Ability to interact professionally with all organizational levels
  • Ability to manage competing priorities
  • Ability to lead projects with cross-functional team members

Work Rights

Not specified

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