Develop comprehensive, insight-driven media plans across key APAC markets, spanning both digital and traditional channels
Job Summary
Develop comprehensive, insight-driven media plans across key APAC markets, spanning both digital and traditional channels.
Serve as a day-to-day client contact, building trusted relationships with Travel Retail clients.
Work with the Travel Retail lead to proactively bring forward-thinking ideas such as platform innovations, first-to-market activations and new partners to the client.
Matching Summary
Develop comprehensive, insight-driven media plans across key APAC markets, spanning both digital and traditional channels.
Skills & Requirements
Must-have
Integrated media strategy and planning
Campaign execution oversight
Client leadership and stakeholder management
Cross-functional collaboration
Retail and OTA partner collaboration
Account operations and commercial management
Nice-to-have
Proactive innovation and thought leadership
People leadership experience
Key Requirements
5+ years of media planning experience
Proficiency in Mandarin and experience with Chinese media landscape
Working knowledge of digital media platforms
Experience in a multi-market APAC client-facing role