Senior Manager, Brand Architecture & Activation

Corby Spirit and Wine Ltd

New York, NY, United States
Base: $130,680.00 to $163,350.00; bonus/equity: no...
7+ years brand management experience
Spirits or beverage industry background
Consumer insights expertise
This role leads the management and activation of dynamic North American whiskey brands including TX, Rabbit Hole, and Smooth Ambler

Job Summary

  • This role leads the management and activation of dynamic North American whiskey brands including TX, Rabbit Hole, and Smooth Ambler.
  • The position involves shaping brand strategy, overseeing innovation and packaging development, and creating compelling activation platforms to drive growth.
  • Employees benefit from an inclusive culture that celebrates diversity, offers professional development, and prioritizes internal career mobility within Pernod Ricard.

Matching Summary

This role leads the management and activation of dynamic North American whiskey brands including TX, Rabbit Hole, and Smooth Ambler.

Salary

Base: $130,680.00 to $163,350.00; Bonus/Equity: Not specified; Benefits: Comprehensive perks and development opportunities

Skills & Requirements

Must-have

  • 7+ years brand management experience
  • Spirits or beverage industry background
  • Consumer insights expertise
  • Packaging development oversight
  • Cross-functional project management

Nice-to-have

  • Strategic thinking with creative edge
  • Culturally attuned mindset
  • Passion for storytelling
  • Innovation in white spaces
  • Sustainability-driven initiatives

Key Requirements

  • 7+ years of experience in brand management
  • Experience in spirits, beverage, or consumer goods sector
  • Proven ability to influence stakeholders

Work Rights

Not specified

Tailored Resume

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