Ads Measurement Specialist (APAC - Export)

Netflix

Singapore, Singapore
Not specified; not specified; not specified
On-site
8-10 years media research experience
Campaign effectiveness measurement expertise
Reach frequency and brand lift analysis
Netflix is seeking an Ads Measurement Specialist for its Export team in Singapore, focusing on developing insights and measurement studies to enhance advertising effectiveness for APAC clients. The role requires extensive experience in media research and measurement, as well as strong collaborative and analytical skills

Job Summary

  • The role focuses on designing and conducting measurement studies to demonstrate campaign effectiveness across Netflix's global ads markets.
  • Candidates will partner with sales teams and advertisers to create category-specific learning agendas and optimize media mix strategies.
  • The position requires managing end-to-end measurement study processes with third-party vendors while delivering insights to internal and external stakeholders.

Matching Summary

Match Score: 85

Netflix is seeking an Ads Measurement Specialist for its Export team in Singapore, focusing on developing insights and measurement studies to enhance advertising effectiveness for APAC clients. The role requires extensive experience in media research and measurement, as well as strong collaborative and analytical skills.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8-10 years media research experience
  • Campaign effectiveness measurement expertise
  • Reach frequency and brand lift analysis
  • Third-party vendor management skills
  • Cross-functional stakeholder collaboration

Nice-to-have

  • Proficiency in SQL Python or R
  • Fluency in Mandarin Chinese language
  • Experience with APAC export advertisers
  • Strong storytelling and presentation skills
  • Ability to thrive in ambiguous environments

Key Requirements

  • 8-10 years experience in media research
  • Knowledge of streaming TV and digital media
  • Understanding of Nielsen Kantar Macromill methodologies
  • Experience with full funnel metrics and A/B testing
  • English and Mandarin Chinese proficiency preferred

Work Rights

Not specified

Tailored Resume

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