Acquisition Strategist

Aristocrat Interactive

Lansing, MI, United States
Base: $92,792 - $172,328 py; bonus/equity: not spe...
User acquisition strategies
Performance analysis
Multi-channel acquisition
Lead the development of user acquisition strategies to meet iLottery growth targets, ensuring alignment with broader marketing and business objectives

Job Summary

  • Lead the development of user acquisition strategies to meet iLottery growth targets, ensuring alignment with broader marketing and business objectives.
  • Monitor acquisition performance across all channels, including paid media, strategic partnerships, influencer outreach, and affiliate marketing, to identify optimization opportunities.
  • Collaborate with retention, CRM, and remarketing teams to ensure a seamless, full-funnel approach that supports player conversion and early retention.

Matching Summary

Lead the development of user acquisition strategies to meet iLottery growth targets, ensuring alignment with broader marketing and business objectives.

Salary

Base: $92,792 - $172,328 per year; Bonus/Equity: Not specified; Benefits: Comprehensive benefits package including health, dental, vision, PTO, 401(k) with employer matching

Skills & Requirements

Must-have

  • user acquisition strategies
  • performance analysis
  • multi-channel acquisition
  • digital acquisition channels
  • marketing analytics tools
  • affiliate marketing strategy

Nice-to-have

  • strategic advisor
  • full-funnel approach
  • regulatory standards
  • brand guidelines
  • player conversion
  • early retention

Key Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 5+ years experience in acquisition or affiliate marketing
  • Experience with external media agencies or affiliate partners
  • Proficiency with Google Analytics and Power BI
  • Authorized to work in the US without sponsorship

Work Rights

Not specified

Tailored Resume

Cover Letter